A cheap install can be an expensive user. We bid on value after the install.
Pushing CPI down makes the metrics look good, but fewer users stick around. OpenNexus evaluates platforms and campaigns on in-app events and revenue data, and concentrates budget where high-LTV users come from.
Accurate measurement
We set up MMP, SKAN and deep links to measure each platform's contribution accurately.
LTV-based bidding
We predict LTV from early behavior data and bid on value.
Full-funnel growth
UA, retention, re-engagement and ASO managed together.
App marketing
problems we solve.
Installs are up, but sign-ups and purchases haven't moved.
We change the campaign optimization event from install to sign-up or purchase, assign a value to each event, and move budget to platforms that bring in real customers.
Every platform reports different numbers. We don't know what to trust.
We make the MMP the single source of truth and align attribution windows and rules, so every platform is compared by the same yardstick.
We can barely see our iOS results.
We combine SKAN conversion value design, aggregated measurement and incrementality tests to estimate and optimize the impact of iOS campaigns.
Many users drop off right after installing.
We analyze where users drop off, bring dormant users back with re-engagement campaigns and deep links, and suggest onboarding improvements too.
From measurement to LTV:
app growth operations.
Measurement infrastructure, UA, retention and store optimization. We have the operating capabilities an app business needs.
MMP & measurement design
We set up event structure, attribution rules and deep links to build a data foundation you can trust.
- Event taxonomy
- SKAN conversion value design
- Deep links · deferred deep links
User acquisition (UA)
We acquire valuable new users through Google, Meta, TikTok, Apple Search Ads and app networks.
- App Campaigns
- Apple Search Ads
- App networks
Re-engagement
Segment-specific messages and deep links bring dormant and lapsed users back into the app.
- Dormant user win-back
- Cart reminders
- Segment messaging
LTV prediction & value bidding
We predict user value from early behavior data and feed it into value-based bidding.
- pLTV model
- Target ROAS bidding
- Cohort analysis
ASO
We test store keywords, icons and screenshots to raise organic installs and store conversion rate.
- Store keyword optimization
- Screenshot A/B tests
- Review management
Ad fraud prevention
We detect and block fraudulent traffic such as install hijacking and click spamming.
- Fraudulent install detection
- Platform quality assessment
- Billing verification
App marketing process
Fix measurement
We check and correct MMP, events and deep links.
Acquire users
We start UA with event-optimized campaigns.
Retention
We analyze drop-off points and run re-engagement.
Scale on LTV
Value-based bidding grows volume while keeping it profitable.
Platforms · tools
- Google App Campaigns
- Apple Search Ads
- Meta
- TikTok
- Unity Ads
- AppLovin
- AppsFlyer
- Adjust
- Airbridge
- Singular
- Firebase
KPIs we manage
Frequently asked questions
We don't have an MMP yet. Can we still start?
Do you work on game apps?
Can you run UA overseas?
Can we hire you for ASO only?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
