Going overseas or entering Korea,
in the local language.
Overseas campaigns need localization more than translation. OpenNexus handles country-level market analysis, local media management and creative built for local consumers in-house, in 5 languages.
Brands going out and brands coming in: we run campaigns in both directions within the same team structure.
We handle Korean brands expanding into overseas markets and global brands entering the Korean market. Local-language staff who know each country's media landscape and consumer culture own planning through execution, and country-level performance is compared in a single dashboard.
Outbound · going overseas
We plan and run campaigns taking Korean brands into Japan, Greater China, North America and Europe.
Inbound · entering Korea
We run Korean media such as NAVER, Kakao and Coupang for global brands.
Central control tower
Campaigns in every country are managed on the same KPIs and dashboard.
Global campaigns
problems we solve.
We want to expand overseas but don't know which country to start with.
We compare search demand, competitive intensity, commerce environment and ad costs by country, and propose test priorities and a phased entry plan.
Communicating with local agencies is hard, and we can't see progress.
We run campaigns directly in the local language, and report and communicate in whichever language suits you. However many countries you add, you have one point of contact.
We translated our Korean creative and got no response.
We analyze visual trends and consumer insights in each country and rebuild the message and creative to local standards.
We want to enter Korea, but Korean media is unfamiliar to us.
We explain Korea's distinctive media landscape, including NAVER, Kakao and Coupang, and provide strategy and operations built for Korean consumers.
Each market,
run on its own terms.
Market analysis, localized creative and multi-country media management. We handle the full global campaign process.
Market entry strategy
We analyze demand, competition and channels by country to set entry order and budget allocation.
- Country market analysis
- Test market selection
- Phased expansion plan
Multi-country media management
Local-language staff run the main platforms in each country directly.
- Google · Meta global
- Yahoo! JAPAN · LINE
- Baidu · Greater China platforms
Localized creative
Beyond translation, we rebuild message and visuals to fit local sensibilities.
- Copy transcreation
- Country-specific creative production
- Local creator collaborations
Cross-border commerce
We handle advertising and operations for overseas marketplaces and D2C sites together.
- Amazon · Rakuten · Qoo10
- Overseas D2C site advertising
- Local promotions
Korea market entry support
We provide Korean media strategy and local operations for global brands.
- NAVER · Kakao management
- Coupang onboarding · ads
- Creative for the Korean market
Unified global reporting
Performance is compared on one standard across countries, currencies and platforms.
- Multi-country dashboard
- Currency · time zone consolidation
- Budget optimization by country
Global expansion process
Market research
We analyze opportunities and risks by country.
Localization
We build message, creative and landing pages to local standards.
Test launch
We validate market response on a small budget.
Expand
We increase budget in proven countries and channels.
Key platforms by country
- Meta
- TikTok
- YouTube
- Yahoo! JAPAN
- LINE
- Baidu
- Microsoft Ads
- Amazon Ads
- Rakuten
- NAVER
- Kakao
KPIs we manage
Frequently asked questions
Which languages and countries do you cover?
Can we advertise overseas without a local entity?
What language will reports be in?
Do you also bring overseas brands into Korea?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
