Past ad ROAS,
to platform GMV.
Ads alone don't decide retail platform performance. Assortment, pricing, reviews, product detail pages and promotions all have to line up. OpenNexus provides retail media management and commerce consulting from one team.
We advertise right where the purchase happens, and build a product lineup that sells.
Retail media reaches customers just before they buy. But if the product isn't competitive, only the ad spend goes up. From product structure analysis to P&L management, we run with platform GMV and profit on the same sheet.
Retail media management
We run each platform's ad products by keyword, product and category.
Commerce consulting
We improve assortment, pricing, detail pages, reviews and promotions together.
P&L-led management
Decisions are based on GMV, TACoS and profit by product, alongside ad ROAS.
Commerce ads
problems we solve.
Our ad ROAS is high, but total sales haven't moved.
We separate purchases that would have happened anyway from new sales the ads created. We look at organic and ad sales together and concentrate budget on products and keywords with the most incrementality.
We spend on ads but nothing is left over.
We reset ad targets on a P&L basis that reflects product cost and platform fees, and restructure operations around profitable products.
We get as many clicks as competing products, but they don't convert.
We audit detail pages, price competitiveness, review count and rating, and shipping terms, and fix what is holding back CVR in order of impact.
We sell on more platforms now and can't keep up.
We pull operating data from every platform into one dashboard and give each platform a role (sales, new customers, inventory clearance) to manage against.
From ads to products,
commerce A to Z.
One team covers retail media management, platform consulting and commerce data analysis.
Retail media advertising
We run ads on Coupang, NAVER, Amazon and other platforms by keyword and product.
- Coupang Ads
- NAVER Shopping Ads
- Amazon Sponsored Ads
Product · category strategy
We separate hero, strategic and margin products, and set each product's role and ad strategy.
- Product portfolio analysis
- Bundle · option design
- Category entry strategy
Detail pages & content
We plan detail page structure, thumbnails and review acquisition to raise CVR.
- Detail page improvements
- Thumbnail A/B tests
- Review acquisition strategy
Promotions & seasonal operations
Pricing, ads and inventory run together around platform promotions and seasonal events.
- Promotion · deal management
- Seasonal calendar
- Coupon · pricing strategy
Brand stores
We build brand stores on each platform to grow repeat purchases and loyal customers.
- Brand store build
- Follower · repeat purchase management
- Store content
Commerce data analysis
We combine ad, sales, inventory and review data to support P&L-based decisions.
- P&L dashboard
- Competing product monitoring
- Incremental sales analysis
Commerce process
Product · P&L audit
We audit product structure, pricing, reviews and ad efficiency.
Fix the basics
We improve conversion factors such as detail pages, thumbnails and options.
Run ads
We run retail media according to each product's role.
Grow sales · profit
We scale sales with promotions and new platforms.
Platforms
- Coupang Ads
- NAVER Shopping · Smart Store
- 11st
- Gmarket · Auction
- Kakao Shopping
- Amazon Ads
- Rakuten
- Qoo10
- Tmall · JD
- Shopee
KPIs we manage
Frequently asked questions
Can we get consulting without ad management?
Which platform should we start with?
Do you handle overseas commerce such as Amazon and Rakuten?
What do you report performance against?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
