On the same budget, targeting accuracy matters more than reach in display performance.
Display inventory is vast: portals, apps, news, video and third-party networks. We run audience design, frequency management and placement quality checks in one system, managing reach and conversions together.
Audience first
We build segments from customer data, interests and behavioral signals, and bid per segment.
Unified programmatic
Multiple DSPs and networks run under one frequency and budget standard.
Brand safety
We block unsuitable placements and invalid traffic (IVT) to protect your brand and budget.
Display ads
problems we solve.
We get plenty of impressions but can't tell if they help sales.
We measure display's actual contribution with view-through conversions and incrementality tests, then reallocate budget to the audiences and placements that contribute most.
People say they see the same ad too often.
A cross-platform frequency cap keeps impressions per person in the right range, and creative rotation reduces fatigue.
We worry our ads will show up on questionable sites.
Brand safety tools and our own allowlists control placements in advance, and we share placement-level delivery reports as they are.
Retargeting efficiency keeps dropping.
We split retargeting segments by site behavior and recency, exclude purchasers and use dynamic creative to restore efficiency.
Display bought
on data.
Audience strategy, placement quality, dynamic creative and incrementality measurement. What it takes to run display as a performance channel.
Audience design
We combine first-party data, platform interests and lookalikes into segments for each funnel stage.
- CRM data integration
- Lookalike audiences
- Segments by funnel stage
Programmatic buying
We buy premium placements at the audience level through DSPs and PMP deals.
- DSP management
- PMP · premium deals
- Cross-platform frequency management
Retargeting & dynamic
Feed-based dynamic ads automatically show customers the products they viewed and related items.
- Dynamic product ads
- Behavior-based retargeting
- Purchaser exclusion
Portal · network management
Korean portal performance display and global networks run on the same standard.
- NAVER Performance Display
- Kakao Moment
- Google Display
Brand safety
Placement allowlists and blocklists, IVT blocking and viewability measurement keep placement quality in check.
- Placement quality verification
- Invalid traffic blocking
- Viewability measurement
Incrementality measurement
Exposed vs. control group tests measure the net incremental results display delivers.
- Conversion lift tests
- View-through conversion analysis
- Attribution modeling
Display process
Define audiences
We set core segments based on customer data and goals.
Platform · placement plan
We set the mix of DSPs, portals and networks, and frequency targets.
Launch · verify
We go live while checking placement quality and measurement tags.
Measure incrementality
Lift tests confirm the actual contribution.
Platforms · tools
- Google Display Network
- Google DV360
- The Trade Desk
- NAVER Performance Display
- Kakao Moment
- Criteo
- Taboola
- Meta Audience Network
- IAS · DoubleVerify
KPIs we manage
Frequently asked questions
Can display performance be measured?
Does programmatic require a large budget?
Can we use our own customer data for targeting?
Can you run display for branding too?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
