A brand campaign's impact should also show up in search volume and sales.
If the interest a campaign creates doesn't carry into search and purchase, it has done half the job. We plan the link to performance channels from the moment the brand message is set, and measure changes in awareness and sales together.
Insight-led strategy
We find the words and needs consumers actually express in search, social and review data.
Campaign big idea
We develop a campaign idea that works across every channel and touchpoint.
Brand × performance
We connect channels so the effect of brand campaigns carries through to search and sales.
Brand campaigns
problems we solve.
We're launching a new product and worry it will get lost in the market.
A phased IMC plan, from pre-launch teasers to concentrated launch reach to post-launch conversion, builds awareness and early sales together in a short window.
It's hard to explain the impact of brand spend internally.
From the campaign planning stage, we build in a measurement framework that tracks brand lift, branded search volume and sales contribution together.
Each channel says something different, so the brand impression is scattered.
We set one campaign idea and one tone-and-manner guide, and manage channel variations so they stay consistent.
We've rebranded and want the market to know.
We define the core message of the new brand identity and plan separate campaigns to move existing and new customers over.
From strategy to launch,
integrated campaigns.
One team handles brand strategy, creative, media, PR and content, and effectiveness measurement.
Brand strategy
We set brand positioning and the core message from market, competitor and customer analysis.
- Consumer insight research
- Positioning · message house
- Brand architecture
Campaign creative
We develop the big idea and key visual that apply across all touchpoints.
- Campaign concept
- Key visual · copy
- TVC · digital video
Integrated media plan
TV, digital, out-of-home and social are planned together under one reach goal.
- Integrated reach planning
- Digital · offline mix
- Launch sequencing
Content & influencers
Branded content and creator collaborations aim for organic spread.
- Branded content
- Creator campaigns
- Social channel management
Launches & events
We plan and run product launches, promotions, and online and offline events.
- Launch campaigns
- Promotion planning
- Pop-up · event tie-ins
Brand performance measurement
We track awareness, preference, search volume and sales contribution together.
- Brand lift
- Branded search tracking
- MMM-linked analysis
IMC campaign process
Insight
We draw out consumer insights from data and research.
Idea
We develop the campaign concept and creative.
Integrated plan
Media, content and events go into a single schedule.
Launch
The campaign goes live across all touchpoints at once.
Measure
We verify changes in brand and business metrics.
Media we use
- TV · CTV
- YouTube
- NAVER Branding DA
- Kakao Bizboard
- Meta
- TikTok
- Digital out-of-home (DOOH)
- Influencers
- PR · press
KPIs we manage
Frequently asked questions
Do you run TV advertising?
How long does a campaign usually take?
Can we hire you for creative only?
How do you prove a brand campaign worked?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
